Bearing It All: Trust, Delegation, & Values with Heather Snaman

Discover how trust, delegation, and values can transform business and life in Bearing It All with Kate Ginsberg and Heather Snaman.

In the second episode of  Bearing It All, host Kate Ginsberg, founder and CEO of Queen of To Do, sits down with Heather Snaman, her close friend, business partner and COO of Queen of To Do. Their conversation unpacks the power of delegation, the dangers of hustle culture, and the importance of leading with values in business. 

Episode 2: The Power of Delegation: Building Business Without Burning Out

Key themes discussed:

• The myth of "hustle culture" and why working harder isn’t the answer
• Delegation as a form of self-care and business sustainability
• The balance between control, trust, and letting go
• Why perfectionism holds entrepreneurs back
• How Queen of To Do built a values-driven business that prioritizes people

What tasks or responsibilities are you holding onto that could be shared with someone? What fears keep you from delegating or trusting others with your vision? And how might your business—or life—transform if you allowed yourself to let go and lean on the right support?

Kate and Heather's story is one of deep trust and personal and business growth. They started as two friends, each navigating motherhood, and evolved into business partners redefining what it means to grow a business with balance and intention. Together, they discuss the myths of hustle culture, the reality of burnout, and how radical delegation can transform not just businesses, but lives.

 

“The people who are wildly successful with their friends all have one thing in common—they care about the other person. It’s not about keeping score; it’s about nurturing real, heartfelt connections.”

Heather Snaman's Vision for a Different Kind of Business

With extensive experience in nonprofit, advocacy, and management, Heather's journey has always been about making a difference.

Heather and Kate became friends through her volunteer work when their oldest children, now nearly 15, were tiny. This bond laid the foundation for their future collaboration.

In May 2021, Heather joined Queen of To Do as its first employee and eventual co-owner, bringing her technical expertise, operational skills, marketing acumen, and business knowledge to accompany Kate's unparalleled personal assistant expertise.

Her contributions have been pivotal in propelling the company to new heights. She and Kate share a commitment to transparency, work/life balance, company culture, and mission. Together, they make strategic decisions that align with their ideals and drive Queen of To Do forward as a progressive powerhouse in the personal services industry.

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Introduction

Kate (00:38):
Hello, hello, and welcome to the Bearing It All podcast! I am your host, Kate Ginsberg. Today, I am honored to introduce y’all to my dearest friend, Heather Snaman. We've been friends for almost 14 years—though it took us six months of awkwardly seeing each other before we actually learned each other's names. From teaching me how to baby-wear so I could keep working to helping build Queen of To Do into what it is today, Heather has been there through it all.

Heather (01:11):
That was a really amazing introduction, Kate. I’m totally comfortable being here today. 

Kate (01:20):
Fake it till you make it, baby. We can do it.

The Toxicity of Hustle Culture

Kate (03:40):
What’s one piece of advice entrepreneurs hear all the time that you completely disagree with?

Heather (03:56):
People are always told to grind, grind, grind—just put your head down and figure it all out yourself. But that’s not sustainable. Yes, there are times we work hard, but the real magic happens when we step back, rest, and delegate. That’s something Queen of To Do is built on, and it has allowed us to scale in ways hustle culture never could.

Kate (05:40):
Yes! The 2000s and 2010s were all about monetizing every hobby and working yourself to burnout. But we’ve both learned the hard way—either we choose to rest, or our bodies will make that choice for us. You and I both pushed so hard that we made ourselves sick last year. You had pneumonia and COVID. I got shingles. And what did we learn? You don’t win when you push past your limits.

Delegation as Self-Care: Practicing What We Preach

Kate (07:09):
We tell our clients all the time that delegation is self-care. But as two highly capable, independent women, even we have struggled with truly letting go of control.

Heather (07:17):
It’s a skill you have to learn. As we’ve grown our team, I’ve had to push myself out of my comfort zone again and again when handing off new tasks. Even when I know our team is incredible, there’s always that hesitation. But the truth is, they often do things better than I would. Letting go is part of growth.

Kate (09:59):
Good enough is good enough, and done is better than perfect. We can tweak things forever, but at some point, we have to release it into the world and trust that it’s good.

The Start of a Partnership: When Everything Was on Fire

Kate (15:33):
May of 2021. I had a business, a husband with cancer, a pandemic still raging, and a workload that was crushing me. I had eight clients on my own. It was way too many, but I didn’t have the time or energy to hire, train, or grow. And then Heather sent me a message that changed everything.

Heather (16:59):
"What if I help you?"

Kate (17:01):
I told her I had exactly zero dollars to pay her, and she said, ‘We’ll figure it out.’ That was the moment everything changed. She wasn’t just offering help—she was offering trust, partnership, and belief in what we could build together.

The Queen of To Do Philosophy: Values Over Profit

Heather (13:25):
That’s why we hire differently. We’ve found that stay-at-home moms are some of the best hires. They are masters of logistics, delegation, and getting things done. But after years out of the traditional workforce, they don’t always realize how valuable their skills are. Seeing them step into confidence and careers is one of the most rewarding parts of our work.

Heather (15:54):
A lot of businesses chase short-term wins, squeezing every ounce of profit while running their teams into the ground. That was never our vision. We wanted to build something sustainable, where our team is supported and growing, not just us. If we’re going to build something, it has to lift everyone involved, not just those at the top.

Key Takeaways

1. Hustle culture is a lie – Rest and delegation are essential for your mental health and your progress.
2. Delegation is a skill that requires practice – Even highly capable people struggle with letting go. Just try it!
3. Perfectionism is the enemy of progress – Done is better than perfect, be patient with yourself.
4. Trusting your team leads to better results – Letting go creates space for your team to thrive, innovate, and bring new strengths to the table.
5. Building with values matters – A business should lift everyone involved, not just the people at the top.

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