In a recent podcast interview on Crown Yourself, Kate Ginsberg, founder of Queen of To Do, shared her journey from academia to entrepreneurship, highlighting the importance of trust, delegation, and support systems in business and life.
Kate moved to Austin in 2010, aiming to balance motherhood and work. Initially an errand service, Queen of To Do evolved into a comprehensive household support service, offering personalized, ongoing assistance tailored to each client’s needs.
Kate emphasizes that true self-care involves delegating tasks to create breathing room for oneself. This shift from a do-it-all mentality to embracing help is crucial for mental well-being and effective personal management.
Unlike most personal assistant services which operate with a gig economy model, Queen of To Do employs W-2 employees, ensuring stability and benefits for the team. This approach fosters a committed and motivated workforce, dedicated to providing high-quality service to clients.
Trust and communication are cornerstones of Queen of To Do. Kate’s team matches clients with team members who align with their needs and preferences, ensuring a seamless and supportive relationship. Open communication and feedback are encouraged to continuously improve the service.
Kate’s personal experiences, including her husband's health battles, have deeply influenced her business philosophy. She stresses the importance of alignment over balance, focusing on making choices that support long-term goals in both personal and professional spheres.
The culture at Queen of To Do is one of mutual support. Kate's team and clients create a network that thrives on helping each other, reflecting the company’s core values of transparency, alignment, and collective well-being.
Kate Ginsberg’s story is a powerful reminder of the importance of delegation, trust, and support in creating a successful and sustainable business. By prioritizing these values, Queen of To Do not only supports its clients but also fosters a thriving, motivated personal assistant team dedicated to making a meaningful impact.
For more insights and to listen to the full interview, check out the Crown Yourself podcast episode.